Focus 04 · Our focus

Cultivating a dignity-centered patient experience

Humanize the healthcare journey by embedding compassion and the authentic patient voice into care delivery and support operations.

How we do it

Improve the way patient support programs and specialty pharmacies talk to patients, create self-advocacy tools, and review scripts and materials for clarity and cultural relevance.

Reviews of patient-facing scripts, letters and materials for plain language and cultural relevance.
Self-advocacy tools that help patients ask the right question at the right moment.
Care packages that reach patients mid-treatment — the small thing that says somebody thought of you.

Why it matters

Patients do better when they feel seen, heard, informed, and supported through every handoff in care.

The other three

01 Expanding access to precision medicine Make biomarker and genetic testing a routine part of care from the start, so patients reach targeted treatment faster.
02 Removing barriers to early detection Push for coverage equity so high-risk individuals and people with dense breast tissue can access the imaging they need.
03 Advancing inclusive innovation in research Expand equitable access to clinical trials so innovation reflects the real-world patient population.

Support this work See all four together